1. How does Dell’s corporate culture embrace ISRI’s designing for recycling principles?
We are a company that personifies entrepreneurial spirit, celebrates it every day, and embodies it in everything we do. We’re focused on winning at Dell, but winning the right way. To us, that’s embodied by a commitment to integrity and responsibility. Every day across Dell, people pair the power of technology with the power of innovation to make a positive social and environmental impact. Beyond compliance, Dell Powering the Possible is our commitment to put technology to do the most good for people and the planet.
This philosophy guides our product designers to think and design using systems concept and lifecycle approach. From design to recycling and everything in between, we look at the cradle to cradle environmental impact at each step of products’ lifecycle. This methodology aligns with ISRI’s design for recycling principles as well as other high industry design standards.
2. Why did you choose to submit Dell’s Latitude 10 and XPS tablets and the Latitude E7240 Ultrabook for ISRI’s Design for Recycling Award?
Ultrabook and Tablets are slim and lightweight, boast of longer battery life and resume from hibernation almost instantly. It is due to this reason that these products have quickly gained popularity in the consumer and business segment. Their rapid adoption also raises questions about their end-of-life characteristics. Dell accepts responsibility for continually improving the environmental design aspects of all products and their end-of-life management. Dell products are highly recyclable and Dell brought the same Design for Recycling methodology in our Tablets and Ultrabook.
Latitude 10 and Latitude E7240 were evaluated for recyclability by a 3rd party per the IEC 62635 standard and were found to be over 95% recyclable based on the current methodologies. This included evaluation of ease of disassembly (battery, LCD, circuit boards), assembly methods (modular, snap fits, less adhesives, uniform and less screws), material selection (preferable material choice for plastics and displays) and information sharing with recyclers. XPS 10 and Latitude 10 tablets were also independently evaluated by iFixIt (US) and Franhoufer Institute (Germany) and were recognized for superior design for recycling.
3. Speak to Dell’s commitment to environmental protection and sustainability?
Dell’s Environmental Policy commits us to deliver environmentally responsible products and services that prevent waste and pollution, demonstrate environmental responsibility, comply with the law and provides us tools to continually improve. In 2012 we launched this commitment as a first step toward a new sustainability strategy for Dell. Our Dell 2020 Legacy of Good Plan brings this strategy into focus and sets the trajectory for how social and environmental sustainability will become an accelerator for successful and sustainable customer and societal outcomes for years to come. Most important, our plan includes 21 ambitious, strategic goals bound by an end date of 2020. Our vision is that by 2020 the good that will come from our technology will be 10x what it takes to create and use it.
4. Why is winning ISRI’s 2014 Design for Recycling Award significant to Dell and how will you use this recognition to increase visibility of the importance of the design for recycling philosophy within the electronics industry?
The ISRI Design for Recycling Award is an honor that speaks to the highest standards for product’s environmental sustainability. It reminds product designers that their actions matter and they have a huge influence on how environmental protection and sustainability be impacted. But perhaps the most profound effect is that it encourages designers in Dell and every other company to start thinking and making choices and use their influence that could enable sound management of electronics products at their end-of-life.
We continue to champion the design for recycling philosophy in all the forums we engage and encourage our industry peers to do the same. Dell’s recognition by ISRI for the Design for Recycling Award will help us bring the issues experienced by recycling industry to the table and encourage collaboration with all stakeholders.